AS
Aurora Skin Co.
On planSpring Glow Launch · Jun 1 – Sep 15 · owned by Sofia Marchetti
Deliverables live
64 / 96
Calendar elapsed
68%
Revenue is fixed. Liability isn’t.
The full field is what the client pays. Everything else in this campaign grows into it.
Client revenue — fixed$640,000
47.5%
creator budget $260K
Booked comp
$214,800
signed and delivered
Forecast comp
$33,200
accrued, not yet invoiced
Other costs
$88,000
13.8% of revenue
Projected profit
$304,000
sold at 45.6%
Margin health
Sold at 45.6% · agency floor 32%
47.5%
target 45.6%
floor 32%
0
10
20
30
40
50
60
floor
target
Tracking at or above plan+1.9% pts
Headroom of $99,200 above the policy floor.
Cumulative creator spend
Actual PlanRunning 4.6% under the scoped budget
Other cost breakdown
Non-creator campaign spend
Paid amplification$52,000
59%
Usage-rights buyouts$21,500
24%
Production & shipping$14,500
16%
Per deliverable
Across 96 booked assets
Revenue$6,667
Creator cost$2,583
Contribution$3,167
Top creators by projected liability
Booked comp vs. forecast, including performance bonuses
PK
Priya Kannan
@priyaeveryday · Mid
$55,267
projected
$39,792 booked+$15,475 forecast
FH
Farah Haddad
@farahhaddad · Emerging
$40,156
projected
$28,912 booked+$11,244 forecast
NA
Naomi Adeyemi
@naomicooks · Anchor
$34,152
projected
$25,956 booked+$8,196 forecast
CO
Camille Oduya
@camilleskin · Anchor
$13,104
projected
$12,300 booked+$804 forecast
MV
Marisol Vega
@marisol.vg · Mid
$7,415
projected
$6,800 booked+$615 forecast