Start from a house scenario
Campaign assumptions
Change anything — the model re-forecasts on every keystroke
$420,000
Creator mix
Anchor
500K+ reach
1
rate / creator
$
Mid-tier
100–500K
9
rate / creator
$
Emerging
under 100K
8
rate / creator
$
48%
creators clearing their CPM threshold
$2,000
15%
of base fees
$46,000
Projected margin on this mix
44.7%
Gross profit
$187,540
Creator liability
$170,460
Creators
18
Cost per creator
$9,470
Downside: every creator hits their ceiling37.2%
Holds +5.2% pts above the floor even at full payout.
Projected P&L
Client revenue$420K
40.6%
14.8%
44.7%
Creator liability
$170K
Other campaign costs
$62K
Gross profit
$188K
Base creator fees
$133,20031.7%
Performance bonuses
$17,2804.1%
Usage rights
$19,9804.8%
Paid amplification
$46,00011.0%
Production
$16,0003.8%
Margin risk checks
Run against agency policy before a campaign is signed
Policy floorPass
44.7% clears the 32% floor.
Bonus exposurePass
10.1% of creator cost is variable. Within tolerance.
ConcentrationPass
1 anchor creator — delivery risk spread.