VA
Volt Athletics
WatchQ3 Performance Sprint · May 15 – Aug 30 · owned by Daniel Okafor
Deliverables live
61 / 74
Calendar elapsed
81%
Performance bonuses tracking 18% above brief.
Revenue is fixed. Liability isn’t.
The full field is what the client pays. Everything else in this campaign grows into it.
Client revenue — fixed$485,000
36.4%
creator budget $205K
$31,900 beyond scope
Booked comp
$198,400
signed and delivered
Forecast comp
$38,500
accrued, not yet invoiced
Other costs
$71,500
14.7% of revenue
Projected profit
$176,600
sold at 43.0%
Margin health
Sold at 43.0% · agency floor 32%
36.4%
target 43%
floor 32%
0
10
20
30
40
50
60
floor
target
Margin eroding against plan-6.6% pts
Holding the sold margin needs $31,900 of creator cost pulled back.
Cumulative creator spend
Actual PlanRunning 15.6% above the scoped budget
Other cost breakdown
Non-creator campaign spend
Paid amplification$44,000
62%
Whitelisting spend$18,000
25%
Production & shipping$9,500
13%
Per deliverable
Across 74 booked assets
Revenue$6,554
Creator cost$3,201
Contribution$2,386
Top creators by projected liability
Booked comp vs. forecast, including performance bonuses
WD
Wes Delacroix
@wesathome · Mid
$53,007
projected
$38,165 booked+$14,842 forecast
TL
Theo Lindqvist
@theooutdoors · Anchor
$42,466
projected
$30,576 booked+$11,890 forecast
RC
Ruben Costa
@rubenlifts · Mid
$12,685
projected
$12,000 booked+$685 forecast
JB
Jonah Brix
@jonahbrix · Mid
$8,771
projected
$5,712 booked+$3,059 forecast
IN
Ivy Nakamura
@ivy.nkmr · Emerging
$4,691
projected
$3,400 booked+$1,291 forecast