PS
Peak Supply
WatchTrail Series · May 1 – Sep 5 · owned by Priya Menon
Deliverables live
47 / 61
Calendar elapsed
76%
Creator cost at 98% of target with 24% of calendar remaining.
Revenue is fixed. Liability isn’t.
The full field is what the client pays. Everything else in this campaign grows into it.
Client revenue — fixed$358,000
35.4%
creator budget $152K
$26,300 beyond scope
Booked comp
$149,700
signed and delivered
Forecast comp
$28,600
accrued, not yet invoiced
Other costs
$52,900
14.8% of revenue
Projected profit
$126,800
sold at 42.8%
Margin health
Sold at 42.8% · agency floor 32%
35.4%
target 42.8%
floor 32%
0
10
20
30
40
50
60
floor
target
Margin eroding against plan-7.3% pts
Holding the sold margin needs $26,300 of creator cost pulled back.
Cumulative creator spend
Actual PlanRunning 17.3% above the scoped budget
Other cost breakdown
Non-creator campaign spend
Paid amplification$28,400
54%
Production & travel$18,500
35%
Shipping & seeding$6,000
11%
Per deliverable
Across 61 booked assets
Revenue$5,869
Creator cost$2,923
Contribution$2,079
Top creators by projected liability
Booked comp vs. forecast, including performance bonuses
RC
Ruben Costa
@rubenlifts · Mid
$36,791
projected
$26,490 booked+$10,301 forecast
TL
Theo Lindqvist
@theooutdoors · Anchor
$30,424
projected
$19,936 booked+$10,488 forecast
IN
Ivy Nakamura
@ivy.nkmr · Emerging
$30,065
projected
$21,647 booked+$8,418 forecast
OL
Otto Lindgren
@ottotrail · Mid
$14,637
projected
$9,600 booked+$5,037 forecast