NB
NovaBank
At riskCreator Explainers · Apr 10 – Aug 20 · owned by Daniel Okafor
Deliverables live
71 / 82
Calendar elapsed
88%
Client added 14 deliverables in Jun without a rate-card change order.
Revenue is fixed. Liability isn’t.
The full field is what the client pays. Everything else in this campaign grows into it.
Client revenue — fixed$528,000
23.2%
creator budget $190K
$96,900 beyond scope
Booked comp
$231,600
signed and delivered
Forecast comp
$55,300
accrued, not yet invoiced
Other costs
$118,400
22.4% of revenue
Projected profit
$122,700
sold at 41.6%
Margin health
Sold at 41.6% · agency floor 32%
23.2%
target 41.6%
floor 32%
0
10
20
30
40
50
60
floor
target
Below agency margin floor-18.4% pts
Recovering to the 32% floor needs $46,260 of cost relief or a change order.
Cumulative creator spend
Actual PlanRunning 51.0% above the scoped budget
Other cost breakdown
Non-creator campaign spend
Paid amplification$61,000
52%
Compliance & legal review$34,400
29%
Reshoots (scope change)$23,000
19%
Per deliverable
Across 82 booked assets
Revenue$6,439
Creator cost$3,499
Contribution$1,496
Top creators by projected liability
Booked comp vs. forecast, including performance bonuses
JB
Jonah Brix
@jonahbrix · Mid
$68,671
projected
$49,443 booked+$19,228 forecast
IN
Ivy Nakamura
@ivy.nkmr · Emerging
$49,308
projected
$35,502 booked+$13,806 forecast
DR
Dev Raghunathan
@devbuilds · Anchor
$29,250
projected
$25,300 booked+$3,950 forecast
SQ
Sana Qureshi
@sanaqmoney · Mid
$24,166
projected
$21,861 booked+$2,305 forecast
NA
Naomi Adeyemi
@naomicooks · Anchor
$14,540
projected
$13,800 booked+$740 forecast