SF
Studio Ferro
On planCapsule Drop 04 · Jul 22 – Sep 30 · owned by Priya Menon
Deliverables live
7 / 22
Calendar elapsed
27%
Revenue is fixed. Liability isn’t.
The full field is what the client pays. Everything else in this campaign grows into it.
Client revenue — fixed$105,000
46.4%
creator budget $44K
Booked comp
$31,600
signed and delivered
Forecast comp
$10,100
accrued, not yet invoiced
Other costs
$14,600
13.9% of revenue
Projected profit
$48,700
sold at 44.2%
Margin health
Sold at 44.2% · agency floor 32%
46.4%
target 44.2%
floor 32%
0
10
20
30
40
50
60
floor
target
Tracking at or above plan+2.2% pts
Headroom of $15,100 above the policy floor.
Cumulative creator spend
Actual PlanRunning 5.2% under the scoped budget
Other cost breakdown
Non-creator campaign spend
Paid amplification$8,600
59%
Production & shipping$6,000
41%
Per deliverable
Across 22 booked assets
Revenue$4,773
Creator cost$1,895
Contribution$2,214
Top creators by projected liability
Booked comp vs. forecast, including performance bonuses
MV
Marisol Vega
@marisol.vg · Mid
$7,267
projected
$5,232 booked+$2,035 forecast
CO
Camille Oduya
@camilleskin · Anchor
$6,955
projected
$5,008 booked+$1,947 forecast
FH
Farah Haddad
@farahhaddad · Emerging
$3,090
projected
$3,089 booked+$1 forecast