HH
Halcyon Home
On planNesting Season · Jul 1 – Oct 20 · owned by Priya Menon
Deliverables live
18 / 44
Calendar elapsed
41%
Revenue is fixed. Liability isn’t.
The full field is what the client pays. Everything else in this campaign grows into it.
Client revenue — fixed$274,000
51.3%
creator budget $96K
$3,800 beyond scope
Booked comp
$71,500
signed and delivered
Forecast comp
$28,300
accrued, not yet invoiced
Other costs
$33,600
12.3% of revenue
Projected profit
$140,600
sold at 52.7%
Margin health
Sold at 52.7% · agency floor 32%
51.3%
target 52.7%
floor 32%
0
10
20
30
40
50
60
floor
target
Tracking at or above plan-1.4% pts
Headroom of $52,920 above the policy floor.
Cumulative creator spend
Actual PlanRunning 4.0% above the scoped budget
Other cost breakdown
Non-creator campaign spend
Paid amplification$19,600
58%
Usage-rights buyouts$8,000
24%
Production & shipping$6,000
18%
Per deliverable
Across 44 booked assets
Revenue$6,227
Creator cost$2,268
Contribution$3,195
Top creators by projected liability
Booked comp vs. forecast, including performance bonuses
AP
Aleks Petrov
@aleksbrews · Emerging
$23,440
projected
$16,877 booked+$6,563 forecast
PK
Priya Kannan
@priyaeveryday · Mid
$17,411
projected
$12,536 booked+$4,875 forecast
WD
Wes Delacroix
@wesathome · Mid
$10,530
projected
$7,539 booked+$2,991 forecast