KC
Kindred Coffee
On planMorning Ritual · Jun 20 – Oct 1 · owned by Sofia Marchetti
Deliverables live
30 / 58
Calendar elapsed
52%
Revenue is fixed. Liability isn’t.
The full field is what the client pays. Everything else in this campaign grows into it.
Client revenue — fixed$312,000
47.9%
creator budget $118K
$3,400 beyond scope
Booked comp
$96,200
signed and delivered
Forecast comp
$25,200
accrued, not yet invoiced
Other costs
$41,000
13.1% of revenue
Projected profit
$149,600
sold at 49.0%
Margin health
Sold at 49.0% · agency floor 32%
47.9%
target 49%
floor 32%
0
10
20
30
40
50
60
floor
target
Tracking at or above plan-1.1% pts
Headroom of $49,760 above the policy floor.
Cumulative creator spend
Actual PlanRunning 2.9% above the scoped budget
Other cost breakdown
Non-creator campaign spend
Paid amplification$24,000
59%
Usage-rights buyouts$10,000
24%
Production & shipping$7,000
17%
Per deliverable
Across 58 booked assets
Revenue$5,379
Creator cost$2,093
Contribution$2,579
Top creators by projected liability
Booked comp vs. forecast, including performance bonuses
MV
Marisol Vega
@marisol.vg · Mid
$31,666
projected
$22,800 booked+$8,866 forecast
FH
Farah Haddad
@farahhaddad · Emerging
$30,770
projected
$22,154 booked+$8,616 forecast
PK
Priya Kannan
@priyaeveryday · Mid
$10,273
projected
$7,600 booked+$2,673 forecast
AP
Aleks Petrov
@aleksbrews · Emerging
$2,254
projected
$2,200 booked+$54 forecast