LL
Lumen Labs
On planFounder Diaries · Jul 10 – Nov 1 · owned by Sofia Marchetti
Deliverables live
9 / 26
Calendar elapsed
33%
Revenue is fixed. Liability isn’t.
The full field is what the client pays. Everything else in this campaign grows into it.
Client revenue — fixed$145,500
50.6%
creator budget $54K
Booked comp
$38,900
signed and delivered
Forecast comp
$13,200
accrued, not yet invoiced
Other costs
$19,800
13.6% of revenue
Projected profit
$73,600
sold at 49.3%
Margin health
Sold at 49.3% · agency floor 32%
50.6%
target 49.3%
floor 32%
0
10
20
30
40
50
60
floor
target
Tracking at or above plan+1.3% pts
Headroom of $27,040 above the policy floor.
Cumulative creator spend
Actual PlanRunning 3.5% under the scoped budget
Other cost breakdown
Non-creator campaign spend
Paid amplification$11,800
60%
Editing & post$8,000
40%
Per deliverable
Across 26 booked assets
Revenue$5,596
Creator cost$2,004
Contribution$2,831
Top creators by projected liability
Booked comp vs. forecast, including performance bonuses
SQ
Sana Qureshi
@sanaqmoney · Mid
$13,840
projected
$9,965 booked+$3,875 forecast
DR
Dev Raghunathan
@devbuilds · Anchor
$9,878
projected
$8,000 booked+$1,878 forecast